ORM

 Online Reputation Management is known as ORM. ORM is mostly used for evaluating the services and referrals and finding the most useful and reliable parties for users. It is widely used in lots of circumstances, not only in social media, also in blog posts, review sites, forums, competitor websites and press releases. It is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.